Google Ads for Accountants
Testimonials & Case Studies
Google Ads for Accountants — quick answer
Google Ads for Accountants with Ganpati Zone delivers measurable growth for accounting practices. Our senior-led team crafts campaigns around the metrics that matter— we’ve delivered 3× more qualified leads in 60 days for a regional CPA firm. With UK-GDPR-compliant tracking in place, we kick off a 7-day pilot, fix analytics fundamentals in the first month, and then scale up the campaigns that work best.
Key facts — Google Ads for Accountants
- Regulatory savvy: Campaigns comply with accounting industry rules and local norms (e.g., financial ad guidelines, tax-season keywords for US vs UK).
- Fast turnaround: Our team implements changes overnight so you can review improvements by the next business day.
- Transparent results: You see real data weekly – conversions, cost-per-lead, and ROI – not just promises.
- Full control: Stay in charge with weekly updates and defined scope. We use role-based access so your accounts remain secure.
- Simple pricing (USD): Plans start at $199/month. Starter, Growth, and Performance tiers cover small firms to large agencies.
Pricing & packages
Simple monthly plans with weekly reporting and a dedicated specialist. We also craft custom packages for larger firms or unique needs.
| Plan | Ideal for | Deliverables | Monthly (USD) |
|---|---|---|---|
| Starter | Solo/new firm | Consent & tracking audit, basic technical fixes, 2 content/ad updates, 2 on-page improvements, schema markup Great for independent CPAs starting out in the US or UK. |
$199 |
| Growth | Growing practice | Improve site speed (CWV) + 4 content briefs or ad creatives, 4 page optimizations, stronger internal linking, CRO testing Ideal for mid-size firms ready to boost lead generation. |
$699 |
| Performance | Established firm | Advanced technical SEO + 8 content pieces or campaigns, 8 key pages optimized, high-authority backlinks (PR outreach), custom analytics dashboard Perfect for firms in major markets (e.g., NYC or London). |
$1,199 |
Process & weekly cadence
- Week 1: Strategy & Goals. Define KPIs and gather baseline metrics (current leads, CPC, etc.). Plan keyword clusters and note any compliance requirements (e.g., privacy policy) before campaigns start.
- Week 2: Technical Setup. Fix tracking and analytics (with cookie consent if needed), improve site speed (Core Web Vitals), and implement schema or feed integrations to ensure a strong technical foundation.
- Weeks 3–4: Campaign Execution. Launch initial Google Ads campaigns with tailored ad copies and optimized landing pages. Create supporting content or internal links targeting long-tail keywords for quick wins.
- Week 4+: Authority Building. Start earning high-quality backlinks through partnerships or press releases, and refine ad targeting. This bolsters your firm’s online authority and ad Quality Scores.
- Every week: Review & Optimize. Get a weekly update log on work done, results, and next steps. We continuously adjust bids and strategy, and can schedule review calls in your time zone as needed.
Local Playbook: Google Ads for Accountants
Accounting services often rely on trust and local reputation, but search trends show potential clients are actively looking online. In the US, searches for accountants spike during tax season (e.g., March and April), while UK firms see increased queries before the fiscal year-end. Prospects commonly search for terms like "accountant near me" or "tax advisor [city]". Our campaigns make sure your firm appears in these moments with compelling, compliance-friendly ads. We also consider industry rules—financial promotions must be factual and professional—so your Google Ads build trust rather than sounding like a hard sell.
First 30 Days Focus
- Week 1 – Audit & tracking: Review your current Google Ads (if any), set up conversion tracking and analytics (GDPR/CASL compliant), and audit your website for any issues affecting ad performance.
- Week 2 – Quick wins: Launch a small test campaign targeting key services (e.g., tax preparation, bookkeeping) to gather initial data. Fix obvious website bottlenecks (slow pages, unclear calls-to-action) to boost quality score.
- Week 3 – Expansion: Add more keywords and ad groups for niche queries (like "IRS audit help" or "HMRC filing support"). Refine ad copy to emphasize your specialties and adjust bids based on Week 2 results.
- Week 4 – Review: Analyze the first month’s results. We double down on what works (perhaps geo-targeted ads for "CPA in [City]") and outline a roadmap for scaling up, including integrating SEO content or remarketing if beneficial.
Key Signals & KPIs
- Click-Through Rate (CTR): Indicates how attractive your ads are. We track if more people click when we adjust headlines or offers.
- Conversion Rate: Shows the percentage of ad clicks that become leads (calls or form submissions). A rising conversion rate means your landing page and offer are resonating.
- Cost Per Lead: How much each inquiry costs. We monitor this closely to ensure you're getting affordable leads as campaigns optimize.
- Quality Score: Google's measure of ad and landing page relevance. Improving Quality Score (via better keywords and page experience) lowers your ad costs.
- Impression Share: The share of total possible ad impressions you are getting. It tells us if we can scale up exposure or need a higher budget in competitive areas.
Can I target specific types of accounting clients with ads? Absolutely. We can set up dedicated campaigns or ad groups for different client segments. For example, one campaign could target small business owners looking for bookkeeping, while another focuses on individuals who need tax filing help. We tailor keywords and ad copy for each audience so that your budget is spent reaching the right people.
People Also Ask
Are Google Ads effective for accounting services?
Yes – Google Ads can deliver targeted leads such as business owners searching for accountants or individuals needing tax help. With a solid landing page, even a small accounting firm can see a positive return on ad spend within a few weeks of launching campaigns.
What is a good starting budget for an accounting firm?
We recommend beginning with a modest test budget (e.g., $500–$1000 for the first month). This usually provides enough clicks over 2–3 weeks to judge performance. From there, we can scale up spending on campaigns that show a strong cost per lead.
How do you measure success of the campaigns?
We track key metrics such as the number of leads (calls or form submissions), conversion rate (the percentage of ad clicks that become clients contacting you), and cost per acquisition (CPA). We also watch user behavior on your site via analytics to refine the strategy continuously.
Have you worked with accounting firms before?
Yes, we have experience working with accounting and financial service providers. We know the terms prospective clients search for (like IRS deadlines or HMRC requirements) and ensure all ad content meets professional guidelines. This industry familiarity helps us run effective campaigns for accountants.
FAQ
Can you work around my schedule?
Absolutely. We have clients across the US, Canada, UK, and beyond, so we align with your working hours. We can plan meetings at times convenient for you (for example, your morning), while our team in India executes tasks overnight so you see progress by the next day.
Do you help with SEO or only Google Ads?
We can do both. Our strategy often blends Google Ads with SEO because accounting firms benefit from both paid and organic visibility. If you need website optimization (SEO) alongside ad management, we have you covered. Of course, if you only want PPC services, we are happy to focus purely on Google Ads for you.
Will you help improve my landing pages?
Yes, landing page optimization is part of our approach. We review the pages that your ads lead to and recommend improvements to boost conversion rates (for example, clearer calls-to-action or adding client testimonials). We can coordinate with your web designer or make minor tweaks directly (with permission) to ensure your ad traffic converts into leads.
What access do you need from us?
Usually just access to your Google Ads account and analytics. We typically have you grant our agency access to your Ads account (you retain ownership) and read-only access to Google Analytics. If website changes are involved, we might need limited CMS access. We only request the minimum necessary privileges to do our work.
Do I have to commit long-term?
No. Our engagement is flexible and billed month-to-month. We don't lock you into long contracts. You can scale the service up or down as needed, or even pause if necessary. Our goal is to earn your continued business with results, not contracts.
Talk to a senior PPC expert in India
Call +91 98117 31099 or contact us to get started. You can also explore Ganpati Zone or check out our SEO freelancer in India services. Find us on Google Maps with a short link or see our full listing.
Editorial support and site optimization by Ganpati Zone.